What does vulnerability have to do with the success of my clients?

It’s not vulnerability in the sense you may be thinking.
 
It’s vulnerability to:
 
1. Get comfortable with conflict.  Be open to healthy debate. Welcoming the discussion. Celebrating all viewpoints. If everyone is saying yes to you and you’re not hearing feedback about anything - it’s time to pull back the covers and see what’s underneath them.
2. Be willing to fail - it takes a ton of courage and resilience to attempt something new AND when we can acknowledge the heck of ourselves for doing that thing vs. criticize you’ve created something magical. You can constantly be evolving yourself, your team, your company, your product, and service. 
3. Be willing to do anything they can do to accomplish their goals. I often ask my clients what they aren’t willing to do to accomplish their goals. When you have so many contingencies in place of what you won’t do, what you will do gets limited.
4. Accept criticism and not make it mean something about them. When you can be vulnerable, you put words to how it made you feel, feel those feelings and move along. 
5. Welcome diversity in thought - go back to number 1
6. Delegate - let go of doing it all ourselves.
7. Ask for help - from our team, peers, leaders in the industry, Let’s face it - we’re not great at all things - we need a support system in place. I know that I’m not creative from an artistic perspective - it’s not my strength and I’m not going to spend my time and energy when I can ask a friend or hire something that IS excellent at it.
8. Experiment, experiment, experiment. Sometimes we experiment, we make a mess. That’s the point of experimenting. It also opens us up to criticism, hurt and rejection. (see #4)
 
When you’re vulnerable you’re courageous and playing a different game in leadership of yourself, your team, and your organization. 
 
You’re playing to win!
 
And the possibilities are endless.